Investing in technical SEO ensures your website is optimised for search engines, making it easier for customers to find you. A strong technical foundation improves your search position, enhances user experience, and drives more traffic, leading to increased sales.
In short, technical SEO covers everything that happens behind the scenes of your website to help search engines like Google find you and display you in search results.
Technical SEO focuses on improving the structure and performance of your website to increase its visibility on search engines. It ensures your site is fast, easy to navigate, and secure, providing a great user experience while helping search engines like Google understand and recommend it. After all, Google won’t suggest a site that’s slow or difficult to use, as it risks losing its own users’ trust.
By optimising your website’s performance and making it more accessible to search engines, you can let the technology do the work and watch your site rise through the rankings.
Every business with an online presence can benefit from technical SEO, it’s the foundation of any successful SEO strategy.
When it comes to all things technical, there will always be room for growth, whether that be loading speeds, site structure or user experience, there’s always a job to do.
A good technical SEO plan is essential for any business looking to grow their online visibility in a competitive marketplace.
Every site is different and presents its own unique challenges, that being said there are some common issues that often appear:
The way a site is structured is important, It helps both users and the search engines like Google understand your content and how it fits together. Work with me to identify structural issues and find opportunities for growth in site visitors and ultimately growth in revenue.
Google favours websites that provide a great user experience. As part of my technical audit I will identify any issues that negatively impact the users experience such as a slow site speed, complicated conversion paths, excessive pop-ups etc. Resolving these issues will keep users on your site for longer and increase your reputation with the search engines.
