Your website’s content is essential for appearing in the search engines, good content is arguably the most important factor in improving your position on Google. By optimizing your content for search visibility you can attract consistent, high-quality traffic to your website.
Coming up with an effective content strategy relies on a solid understanding of your audience and their requirements, if you know their pain points and you can provide them value then you are in the perfect position to create the exact type of content that Google loves. Google’s mission is to make information universally accessible and useful, if your content is proven to be useful then Google will push you up in the rankings. I can help you identify the specific terms your users are searching for and help build a content strategy based around your users needs.
Keyword research is essential to understanding your users search behaviour and for crafting an effective content strategy. Periodic tracking of performance ensures effectiveness.
Using the keyword research as well as seasonal trends and competitor research to build out a content strategy ensures that your site is set up for growth. I can help put that plan in place.
Is the content you currently have not performing very well? I can help to boost your content with SEO techniques so that it has the opportunity to perform to its potential.
Writing is by no means my specialty but I do know what good content looks like and I can plan an effective content strategy. Work with me and I can help you to plan out your content effectively with copy briefs and overarching strategies that can be handed over to your in house copywriters or freelancers.
